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STALKING HORSE: IDENTITY
(    Typography   Art Direction   Branding   Print   Web    )

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Stalking Horse is the decoy of ex-This Et Al frontman Wu.

We were originally commissioned to develop a logo for his new solo project but we decided to give the Stalking Horse character a full identity and not just a logo. We concepted a dream world that centred around a mask. Our ideas fused the iconic Chinese Samurai and Wu's interest in Japanese Manga style animation to create a story of confusion, disillusionment and desperation (See Stalking Horse — Image Bank).

We delivered our striking concept across print, web and motion. Collaboration with James Sanderson.

 

All photography by Si Billam & James Sanderson.



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Stalking Horse

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